Did you know that filters are being studied? Instagram has changed how we view pictures, part of that is because of filters. Arizona State University has been studying filters for over a year now. Filters dramatically change how people react to pictures. Some of us remember the days of screw on filters to add star bursts or warming effects, not to mention the multitudes of other filters available.
Here’s what we found in the studies. Serious photographers use filters to correct a problem. Casual users use the filters to make pictures appear more artificial. My own experience is that there is a group of “serious” photographers who use filters to enhance photos in a creative way while not going too far. Things get interesting when you look at how viewers react. Pictures with filters used tend to get more interaction and reaction.
Four things happen.
1. There is a positive reaction to the warmth factor.
2. Viewers seem to feel these photos have fewer flaws.
3. Surprisingly, the “new” look of these photos is well received.
4. People feel like the photo has a more professional look.
Here at Pro Studio Supply, we carry one of the most unique software with unlimited filter options, Tiffen’s FX Digital Filter Suite. It starts with 94 different filters and a host of other applications that can revolutionize your photography. Think about having digital gels, multiple layers of multiple filters or even making your client a cartoon for something fun. We know that filters are not new. The “new” idea behind filters is that they are better understood. Moreover, people like the look.
The idea that filters are being studied might be amusing to the seasoned photographer. One thing can be said as a professional photographer you can use filters to stand out from the crowd that has not yet embraced the digital filter.