Who is printing your client’s pictures? The quality of your final prints can be a factor in how that photo will be handled. If you’re a professional photographer using Walgreen’s, Costco or even Sam’s club you are undermining your value! If you have pictures that are simple snapshots it might be ok. But quality photography deserves quality printing.
If you do not follow that practice it will be difficult to sell that concept to your clients. A print made from a pro lab will be better than those from a consumer retailer! They’re usually protected by a portfolio cover or stored more carefully in a portfolio box. If a lower cost print is damaged, they may be easier to replace, but a higher-quality print will be treated much better and cherished longer.
A higher quality print offers better credibility. People are more willing to invest more in them. Your eyes, your technical skills and your personal attention to details all add to your professionalism. People are more willing to pay more for quality.
As a professional, you can explain the importance of you’re using quality photo labs do result in better prints. If you are going to invest in a photo shoot, also invest in quality prints to honor the session. Your clients are worth the extra cost of high quality prints.
When they order prints, remember the importance of presenting them in a quality manner. A simple envelope may not cut it. Provide them with a personalized logo imprinted on a quality photo folder in a personalized photo box and they will generate referrals and more business. Professionals understand the importance of delivering their work in quality packaging. Pro Studio features a variety of photo packaging to choose from.
Color calibration doesn’t end before the print process. A good understanding of paper profiles used to match a printer model does produce higher color quality. Better quality papers inherently produce higher archival properties. Better papers are heavier and can stand up to more handling with out sudden bends and folds unlike cheaper papers. Finally, once mounted and framed, can and should last hundreds of years without deterioration.