We scoured the internet looking at what brides dislike most about their wedding photography experience. Surprisingly it came down two issues, neither being the actual photographs. These are communications and presentation.
Here is what a bride and groom expect from you.
1. Deliver on time. Brides do not want to keep hearing you are busy, another week is needed, or any of those types of delays. Give the bride a date and stick to it.
2. Direct the couple during the photography. You are the expert and should have the ideas. Offering direction begins in the pre-wedding discussions.
3. Recognize the customer is always right. You should listen to the type of pictures the bride wants and stick to the shot list. The shot list should be agreed to in the pre-wedding discussions.
4. Shoot in the style the bride wants. If you can’t or won’t shoot in the style she wants, be upfront with her at the get-go. Suggest other photographers who may please her more. You may not gain a client, but your colleagues will appreciate the referral and your reputation will stay intact.
5. Make the presentation special. Photo presentation is as much as part of the event as the ceremony itself. Keep her feeling special by going the extra mile to present her wedding as a gift to her.
6. No cheap CDs or jump drives. Cheap presentation makes your photography look less desirable. Photography is a big investment. Use a suitable-sized, well-constructed and elegant portfolio box that presents your work with pride. You can add branding these boxes for additional exposure. If you’re going to use a CD or jump drive, then use a CD/DVD presentation album or consider this style of the jump drive.
7. Don’t half present your product. If you only have final photos but the prints and books aren’t ready, then wait for the books and prints.
Our advice is to go out of your way and make the photography experience as special as the rest of the wedding. You are providing the memories the couple will cherish.